At Divergent Strategy, we believe that tomorrow’s leading developers will not succeed by battling in head-to-head competition. Winning companies are those who adopt the applications of Divergent Principles to increase their competitive advantage, drive sales and enhance profitability.

CY NG

FOUNDER & CEO
DIVERGENT STRATEGY

With over 25 years of property marketing experience, CY Ng, the Founder and CEO of Divergent Strategy, leverages her product marketing, branding, sales management and demand generation expertise to help developers unleash new demand for their property projects.

Drawing on her executive management and leadership experience at both large public-listed and growing development companies, she brings some of the best practices in crafting unique value propositions to help developers grow their market presence, drive revenue and enhance bottom-line growth.

EXTENSIVE C-SUITE EXECUTIVE EXPERIENCE

where she led the Marketing, Communications, Branding, and Sales functions of the organization with the firm belief that good marketing insights can lead to the best value proposition for brands.

BEST MARKETER IN EVENT & EXPERIENTIAL MARKETING (GOLD) IN THE MALAYSIAN CMO AWARDS 2018

CY has earned accolades for her consistency in blending strategy with experiential marketing to create successful campaigns with outstanding sales performance and strong event ROI for a series of projects for Trinity Group.

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